Behind the Stitches.

Bonner Donegal Photoshoot / Stories November 2025

In our most recent campaign, we returned to where it all begins – Donegal itself. Shot over two days, the photoshoot captured the soul of Bonner: the textures of the landscape, the rhythm of our craft and the beauty of Irish design.

From the windswept sands of Maghera Beach to the spinning frames of Donegal Yarns, every scene tells part of our story – a meeting of nature and artistry.

These images – models wrapped in knitwear against the Atlantic light – are more than visuals; they are living expressions of who we are. They honour the place, the people, and the process that define Bonner of Ireland.